Serenity Blooms by Ginger Deverell for Poppie Cotton Fabrics

An elegant collection featuring birds and butterflies, parakeets, hummingbirds, flowers and blossoms along with a beautiful stripe to finish those quilt edges. The color palette combines mints, teals, various greens and blues, creams, peaches and corals. The sophistication of the design and color elements bring to life the beauties of nature in our wonderful world. 

Designed by Canadian artist, Ginger Deverell, Serenity Blooms was inspired by her wild gardens, and tells the story of serenity amidst winged creatures and blooms. You'll feel the stillness and reflection that comes from cutting in a garden meadow, vitality blossoming all around you, the joy of listening to bird songs, and the bliss of sowing seeds for future growth.

Ginger designs fabric because she loves everyday beauty that gets passed down and reused- collecting memories along the way. She grew up with a sewing machine whirring in the background. She remembers using scraps to make doll clothes as a child and altered fashion to express herself in her twenties. Now, as a mom and artist, the sewing machine is shirring again. Her love for the stories that live in fabrics inspired her to become a fabric designer so she could create beautiful patterns for all the sewers and makers.

As a child, Ginger lived in the country. She spent her das wandering through her mom's giant flower gardens and tucking under a tree to make things with her hands. The flora and fuana that surrounded her in these moments and in her own garden where she paints today, have become theme of her artwork as a pattern designers, and are particularly celebrated in her Serenity Blooms Collection.

Ginger Loves wonder and wildness ad all the things delicate and pretty. She is a surface designer and illustrator known for her ethereal and whimsical style and her soft , dreamy colour palettes - recently featured in Uppercase and In Her Studio magazines. Her art has been licensed for stationary, gifts, fabric and decor in Europe, Canada and USA, and she also enjoys freelance projects and commissions.

For Ginger, inspiration comes from flora and fuana, vintage and bohemian aesthetic, Eastern cultures and childlike wonder. She works from her bright attic studio in her early 1900's home on the outskirts of Vancouver, Canada, surrounded by fabric swatches and paper products, ornate treasures and bits of nature. Beyond her studio, Ginger adores travelling abroad, sewing with her mom's 1940's Piedmont, and reading and cooking with her soon. 

A sophisticated and gentle fabric collection perfect for quilting and creative sewing projects

100% Cotton

112cm Wide